In economics and marketing
In general, when businesspeople and economists talk of consumers they are talking about the person as a consumer, an aggregated commodity with little individuality other than that expressed in the purchase / no-buy decision. However, there is a tendency in marketing to individualize the concept. Instead of generating broad demographic and psycho graphic profiles of market segments, marketers are engaging in personalized marketing, permission marketing, and mass customization.
There Thurs growing public on the use of the label “consumer” rather than “client”, with many find shocking and derogatory.
In law, the notion of consumer is primarily used in the context of consumer protection laws, and the definition of consumer is often limited to living individuals (not companies or businesses) and excludes commercial users. A typical legal rationale for consumer protection is based on the notion of policing market failures and inefficiencies, including inequality of bargaining power between a consumer and a business. Like all potential voters are also consumers, consumer protection is a clear political significance.
Concerns about the interests of consumers has also spawned much activism, as well as the incorporation of consumer education in school curricula. There are also various non-profit publications, such as Consumer Reports and Choice Magazine, dedicated to help educate consumers and decision-making and for direct consumption in the UK.
Under the Consumer Protection Act 1986 Indians, a consumer is clearly differentiated in that the consumer a consumer product or service is for domestic use or staff to make a living . Only consumers are protected in accordance with this Act and any person, entity or organization purchasing a product for commercial purposes are exempt from all the advantages of this Act. Moreover, the jurisprudence in India has some references on how to distingush a consumer of a client.
In Intelligence Studies
In studies of intelligence, it refers to political staff consuming and request information.
References ^ Cross, Robert G. (1997). Revenue Management: Hard-core tactics for market domination. Broadway Books. pp. 6671. ISBN 0-553-06734-6.
^ Http :/ / mistinthegarden.com/2009/02/04/dont-call-me-a-consumer /
^ Krohn, Lauren (1995). Consumer protection and the law: a dictionary. ABC-CLIO. ISBN 0-87436-749-2.
^ “An institutional analysis of consumer law.” Vanderbilt Journal of Transnational Law. http://law.vanderbilt.edu/journals/journal/35-01/overby.htm. Retrieved 2007-01-29.
^ “Client vs. consumption”. Consumerdaddy.com. http://www.consumerdaddy.com/a-23-consumer-customer.htm.
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